# Vision & Mission

## **Vision**

UpSwap envisions itself as the premier all-in-one DeFi platform on the HeLa Chain, empowering users, revolutionizing the DeFi landscape, and fostering a vibrant Web3 ecosystem.

As a platform designed to seed the fertile ground that is [HelaChain](https://twitter.com/HeLa_Network), UpSwap takes measures to ensure that not only are the most promising projects selected for our [Launchpad](https://docs.upswap.finance/defi-protocols/launchpad) and incubation and assisted throughout their development and growth.

## **Mission**

* **User Empowerment:** UpSwap prioritizes user empowerment by providing innovative services and resources. This includes enabling promising blockchain startups to raise funds and cultivate their communities, while also allowing investors to gain early access to high-potential projects and maximize their returns.
* **DeFi Revolution:** UpSwap aims to revolutionize DeFi by serving as the first native Launchpad and One-stop-service platform on the HeLa Chain. This fosters a more efficient, accessible, and user-friendly experience for everyone involved.
* **HeLa Chain Ecosystem Advancement:** UpSwap recognizes the shared vision of decentralized, secure, and fair blockchain technology with the HeLa Chain team. By becoming a trusted DeFi hub and incubator, UpSwap seeks to strengthen and enrich the HeLa Chain ecosystem as a whole.
